MakePay / Brand resources
Our brand.
Ready to share.
Everything you need to represent MakePay with care. Official logo assets, our color palette, and a guide to putting them together.
SVG + PNG logos · PDF guide · Fonts · Color tokens · Social assets
Self-custody payments.01 / Logo assets
One identity. Every format.
Use the primary logo when space allows. Choose the symbol for compact placements and the stacked logo for square layouts.
02 / Color palette
Purple at the center.
Our primary purple comes directly from the homepage. Pair it with clear neutrals: Ink for text, Paper and White for light surfaces, and white logos on Purple or Night.
Purple
#6A3AC5Primary brand color, accents and primary actions
Ink
#090B0ANeutral logo, headings and body text
Paper
#F9F9F6Editorial page background
White
#FFFFFFLight panels and reversed logos
Muted
#666565Secondary text on light surfaces
Line
#CDCFCBDividers and borders
Night
#090910Dark marketing backgrounds
Purple tint
#F0EBF9Soft accent surfaces; 10% Purple over white
03 / The essentials
Give the brand room.
Leave at least half the symbol height around the visible logo artwork. Keep the original proportions, use a high-contrast background, and leave the artwork intact.
- Primary logo
- Minimum 120 px / 30 mm
- Symbol
- Minimum 16 px / 4 mm
- Brand name
- Write MakePay as one word, with a capital M and P.
Typography / Inter + Arimo
Aa
Clear. Familiar. Legible.
Inter for the wordmark and labels. Arimo for editorial headings and body copy, bold for emphasis. Our exported wordmarks are outlined and need no fonts.
All together
The complete brandkit.
Nine logo variants in SVG and transparent PNG, an eight-page PDF guide, color tokens in JSON and CSS, an avatar, a social card, and Inter and Arimo fonts with their licenses.
Use these assets to identify or link to MakePay. Keep the artwork intact and do not imply endorsement or partnership without agreement. Version 1.1 · Updated 9 October 2026.