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Senior Digital Marketing Manager

Turn MakePay's digital channels into a reliable merchant acquisition system.

This role owns the day-to-day digital marketing programs that bring merchants into the MakePay funnel. You will improve SEO, landing pages, paid channels, analytics, and conversion paths with a practical bias toward qualified demand.

Why this role matters

  • Increase qualified merchant traffic and conversion across MakePay's website, campaigns, and acquisition channels.
  • Improve visibility into which channels, pages, and messages create real sales opportunities.
  • Create a stronger experimentation habit across SEO, paid search, paid social, landing pages, and lifecycle campaigns.

What you will own

  • Manage SEO, paid media, landing page testing, analytics dashboards, campaign tracking, and funnel improvements.
  • Coordinate with design, content, product, and sales to create campaigns that match merchant needs and sales feedback.
  • Monitor acquisition performance and recommend practical changes to spend, targeting, copy, creative, and conversion flows.

What you bring

  • Digital marketing experience in B2B SaaS, fintech, payments, ecommerce, crypto, or another performance-sensitive category.
  • Hands-on strength with SEO, paid acquisition, analytics, conversion rate optimization, and campaign measurement.
  • Ability to explain marketing performance clearly and turn data into practical next steps.

Nice to have

  • Experience with tools such as Google Analytics, Search Console, HubSpot, Google Ads, Meta, LinkedIn, or SEO platforms.
  • Knowledge of merchant checkout, payment acceptance, crypto payments, stablecoins, or developer-led buying journeys.
  • Comfort writing briefs for landing pages, ads, search content, email sequences, or sales enablement assets.

First 90 days

  • Audit digital acquisition channels and identify the first conversion, tracking, and SEO improvements.
  • Create a weekly digital performance dashboard that sales and marketing can actually use.
  • Ship a landing page or campaign experiment aimed at a specific merchant segment.

How we work

Clear ownership, close product feedback, and direct merchant impact.

You will work with marketing leadership, design, content, product, and sales to turn digital activity into measurable pipeline.

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